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Saturday, January 22, 2011

48 Days to the Work You Love by Dan Miller

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48 Days to the Work You Love by Dan Miller

A Step-by-step process of creating a better Life

48 Days to the Work You Love is not about finding a new job. It is about discovering what you are going to “be.” According to Dan Miller, failing to make that fundamental discovery is why so many people find themselves in jobs they hate. But the great news is this book will lead you to the vocation you will love.



Dan Miller will help you see clear patterns form from which you can make successful career and job decisions by understanding your God-given skills and abilities, personality traits, values, dreams, and passions. These patterns create a compass for you. Finding the work you love is finding the fulfillment of your calling.


48 Days to the Work You Love provides a step-by-step process of creating a Life Plan and translating that plan into meaningful and fulfilling daily work. The book also includes information for basic career search tools such as designing a resume, writing letters, negotiating salaries, interviewing, and information on nontraditional work models.

Let the Countdown Begin!

“Few categories of our lives define us and grow us spiritually, emotionally, relationally, and as people. Our work is one of those powerful defining areas. Sadly, a j-o-b is what most people settle for, but as Dan Miller so powerfully points out . . . a calling lights up you life.
The following pages lead you to implement a step-by-step plan to show the world your purpose and your heart in a way that is most satisfying . . .because you will have the tools to discover a key part of the plan God has for your life . . .by opening the next few pages you are lighting a fire. The wood may be old and wet, but it has the capacity to become a raging bonfire! This book is about implementation, so do it!
-From the Foreword by Dave Ramsey, Nationally Syndicated Radio Host



Dan Miller -

-Is the president of The Business Source, which specializes in creative thinking for personal and business development. Although he holds a master’s degree in psychology, he feels much of his success in helping others find life direction draws heavily from his background in business. As a coach, speaker, and frequent radio and TV guest, Dan shares his process for developing a focused, balanced, and truly successful life. He believes that a clear sense of direction is the first step in becoming all that God has designed us to be. Dan and Joanne have been happily married for thirty-six years and live in Franklin, Tennessee.
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Product Information

  • Title: 48 Days to the Work You Love
  • Author: Dan Miller
  • Format: Hardcover
  • ISBN 0-8054-3188-8
  • Publisher: Broadman & Holman Publishers
  • Pages: 224
  • Publication Date: 2005 First Edition


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Thursday, January 20, 2011

Long Way Home by Bill Barich


Long Way Home by Bill Barich


On the Trail of Steinbeck’s America



Inspired by John Steinbeck, one of our most celebrated writers illuminates the heart of America at a moment of historical change.



“We do not take a trip: a trip takes us,” John Steinbeck noted in his 1962 classic, Travels with Charley. In the summer of 2008, Bill Barich stumbled on a used copy of Travels with Charley in Ireland, where he had lived for the past eight years, and it inspired him to return to the United States and explore the mood of the country as Steinbeck had done almost a half century before. With a hotly contested election looming, and in the shadow of an economic meltdown, Barich set off on a 5,943-mile cross-country drive from New York to his old hometown of San Francisco via U.S. Route 50, a road twisting through the American heartland.



Long Way Home is the stunning result of his pilgrimage, a revealing and perceptive portrait of America at a dramatic Point in its history. Where Steinbeck returned from the road depressed about the country’s future prospects, Barich—while not uncritical of our occasional narrow-mindedness and incivility—finds brightness among the dark and rekindles his belief in the long view, as exemplified by the unbridled optimism of some high school kids in Hutchinson, Kansas, and by the undaunted spirit of an eighty-year-old barber in Jefferson City, Missouri. “The world truly does renew itself while we’re looking the other way,” Barich observes.


From Maryland’s Eastern Shore through the spectacular landscape of the spectacular landscape of the Colorado Rockies to Steinbeck’s own Salinas Valley, filled with memorable encounters and rich in local color, Long Way Home is a truthful, moving account of the country in the early days of a new century. “Heh highway snakes into a tunnel,” Barich writes about a stretch of U.S. 50 in Utah, “then erupts into the light with the force of a revelation.”

A wonderful writer. His angle of vision is his own, his prose is a delight.” –Larry McMurtry


“Barich is a splendid prose stylist. I will continue to look forward to anything he writes.” –Jim Harrison


“Few writers are as lucid and evocative as Barich, and no one provides more pleasure and insight page for page.” –Robert Stone



Bill Barich -


-Is the author of eight books, among them A Pint of Plain, Crazy for Rivers, Big Dreams: Into the Heart of California, and the racetrack classic Laughing in the Hills. He has been a Guggenheim Fellow and has written extensively for the new Yorker and many other publications. He lives in Dublin and California.


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Product Information

  • Title: Long Way Home
  • Author: Bill Barich
  • Format: Hardcover
  • ISBN 978-0-8027-1754-2
  • Publisher: Walker & Company
  • Pages: 240
  • Publication Date: 2010 First Edition

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Saturday, January 15, 2011

When Bad Things Happen to Good People by Harold S. Kushner


When Bad Things Happen to Good People by Harold S. Kushner


For Anyone Who Has Ever Been Hurt by Life



“I knew that one day I would write this book. I would write it out of my own need to put into words some of the most important things I have come to believe and know. And I would write it to help other people who might one day find themselves in a similar predicament. I would write it for all those people who wanted to go on believing, but whose anger at God made it hard for them to hold on to their faith and be comforted by religion. And I would write for all those people whose love of God and devotion to Him led them to blame themselves for their suffering and persuade themselves that they deserved it.” --Harold S. Kushner



“This is a book that all humanity needs. It will help one to understand the painful vicissitudes of this life and stand up to them creatively” --Norman Vincent Peale.


When Bad Things Happen to Good People offers a moving and humane approach to understanding life’s windstorms. It raises many questions that will challenge your mind and test your faith regarding the ultimate questions of life and death.” –Elisabeth Kubler-Ross


“Almost every great novelist has dealt with the theme of inexplicable illness… Harold Kushner deals with this question with deep insight and provides invaluable reassurance.” –Norman Cousins


“A touching, heart-warming book for all those of us who must contend with suffering, and that, of course, is all of us.” –Andrew M. Greeley




The Bestseller That has Brought Peace to Millions


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Thursday, January 13, 2011

The 60-Second EMT - An Essential Book for EMT Careers

The 60-Second EMT by Gideon Bosker, Donald Weins, and Michael Sequeira

Rapid BLS/ALS Assessment, Diagnosis & Triage

This is the second edition of The 60-Second EMT: Rapid BLS/ALS assessment Diagnosis & Triage; it is expanded to include the advanced pre-hospital medical concerns. There is so much insight this book offers for new EMT careers, and covers the most common medical emergencies.

So the search is still on for the 60-Second EMT!

This short book covers:

  • ACLS guidelines
  • Treating HIV-positive patients
  • Hazardous materials exposure
  • Thermoregulatory disorders


Follow the quest for the 60-Second EMT and learn the pearls and pitfalls of rapid assessment along the way.

This edition covers over 50 boxes, tables, figures and charts conveniently highlighted to make The 60-Second EMT, 2nd edition, a quick and easy ready reference for Emergency Medical Technicians.

Published by Mosby Lifeline

Product Information

  • Title: The 60-Second EMT: Rapid BLS/ALS Assessment Diagnosis & Triage
  • Author: Bosker, Weins, and Sequeira
  • Format: Paperback
  • ISBN 10: 0-8016-7812-9
  • ISBN 13: 978-0-8016-7812-7
  • Publisher: Mosby Lifeline an Imprint of Elsevier
  • Pages: 256
  • Publication Date: 1995


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Tuesday, January 11, 2011

The Runner's Bible, by Nora Holm




The Runner’s Bible, Spiritual guidance for People on the Run by Nora Holm



Now more than ever, The Runner’s Bible offers a peaceful moment in a stressful world.



Christian Dating Service


First published more than 80 years ago, and with 60 printings since then, this classic “prayer Bible” has been a blessing to countless individuals who seek guidance from Scriptures. Originally compiled and annotated by Nora Holm in 1910 for her “on-the-run” 17 year old daughter, The Runner’s Bible
is rich with more than 1,000 Bible passages and still-relevant brief commentaries, shedding light on every life issue.


The Runner’s Bible is one of the best spiritual aids for daily prayerful living I know. Most who come to know The Runner’s Bible keep multiple copies. Habitual use of this book reveals prayer to be not merely something some do, but as the way to see and to be. The God encountered here is not a hypothetical for off Supreme Being, but an intimate, immediate presence and underlying source and force of personal being. I would like to offer my thanks for Nora Holm and her work on The Runner’s Bible, which has helped some many of us run with greater energy, less pounding fear, more love and a truer sense of direction.”
--Polly Berrien Berends, Author of whole Child/Whole Parent, Coming to Life, and Gently Lead.



“When I’m on the go and feeling the heat of a hurried day, I look for a quieting thought or an idea to strengthen me for what lies ahead. I found in The Runner’s bible a refreshing stream of living water.”
--Jim Rosemergy, Author of A Closer Walk with god. New thought for a New Millennium, and The Transcendent Life.





Nora Holm


- “There is nothing as important when making ready for the day, as an early morning period of stillness, wherein to make sure the Truth, and the Truth only, controls our consciousness. However, that the consciousness may be clear enough to perceive the Truth, we must let go of thoughts and sensations of the material world, must be still (Ps. 46:10) and know that all that truly exists is Good, and determine to know nothing else. This will free from all obstruction the “mind of the flesh” and bring it into harmony with the Mind of the Spirit—with life indeed (Rom. 8:6). We must also be humble (Ps. 37:11), willing to be taught (Prov. 13:18), to receive, and then when joy has been let into the heart (Neh. 8:10), and gratitude is felt, we are in condition to receive the blessing—to know the Truth, and we can be assured that Love will guide us, that success will ultimately crown every endeavor, for all things will work together for good (Rom. 8:28)….”
--Chapter One, “In the Morning Will I Order My Prayer Unto Thee”




Published by Acropolis Books Inc.


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Monday, January 10, 2011

You Have More Than You Think, by David & Tom Gardner

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You Have More Than You Think by David and Tom Gardner


The Motley Fool Guide to Investing What You Have


A fool and his money are soon parted, eh? Don’t that to David and Tom Gardner or the millions who’ve visited the world’s most popular online financial site, which the Gardner created with the unlikely name “The Motley Fool.” Fresh from inking their first financial bestseller, The Motley Fool Investment Guide, the brothers are back with another literate, easy-to-understand, and wickedly funny practical guide to taking control of your own money and multiplying it in the decades ahead.


Centuries ago, the Fool was the royal court’s colorful and humorous advisor—the only fellow who could speak the plain truth without having his head cut off. Through their books and their online sited, the Gardners are performing the very same service for our modern-day financial world. You, the reader, are the king or queen, and the Gardners are at your side to counsel, steering you away from Wall Street’s many Wise men (out to grab your cash), and directing you to clearheaded and successful do-it-yourself approaches to saving and investing.


And it wouldn’t be a Motley Fool Book if it weren’t a quick and easy read, brimming with humor from start to finish.


Where their first book taught readers how to beat the market, You Have More Than You Think--their self-described “prequel”—the Gardners meet you directly where you are.


Are you like most people—with little in savings or unable to get a firm grip on your finances, Much less master how to invest for a sound future? This book contains all the answers you’ll need. It will help you conquer your debt and show you where and how to find the best investments (“Try looking in the fridge, for starters”), What to do with your IRA and 401(k), why there’s only one mutual fund worth thinking about and much more.


In an era of rampant credit card debt, underperforming money managers, and no education about money in our schools, You Have More Than You Think in the book you can use to fill the void. The Gardners teach you how to get started investing “Foolishly” with your very next dollar. And the sooner the better, as one of your greatest allies is time and the long-term compounded returns it enables. In fact, the Gardners assert that Time is just one of those many things of which you have more than you think. Their message is that you have time and a brain and a vested interest, making YOU by far the best person to make your own financial decisions. This book guides you to making the right ones, while aiming to have you spend no more than a few hours a month thinking about your savings.


In the few years since its debut on the Internet (www.fool.com) and America Online (keyword FOOL), The Motley fool’s hands-on, commonsense approach to investing has improved the lives of thousands of Americans of all stripes. The Gardners aim to instruct the novice and amuse the sophisticate, making You Have More Than You Think a wonderfully accessible book appropriate for almost everyone.


You Have More Than You Think is destined to join The Motley Fool Investment Guide as an investment classic.



“Followers of the Motley Fool… can learn much about investing and maybe more about disrespecting authority.”--the Cincinnati enquirer


“It’s one thing for a small child in an ancient village to declare that the emperor has no clothes. It’s another for articulate ‘Fools,’ as they like to call themselves, to shout it from the top of the internet and from their bestselling book. It almost makes you wonder how long Wall Street will survive.”--Chicago Tribune


“Best place to ask a stupid question? David and Tom Gardner are the Tappit brothers of investing. The Motley Fool is one of the 99 Best Hangouts Online.”--ComputerLife




“Cool. Actually, quite hip … The Gardners set out to do something different in the investment world: have some fun while making a wad of money…. [and] they seem to have succeeded.” --Wired


“The Motley Fool is special …. In just a few month the Fool have built a dedicated following with their irreverent and savvy style, and their portfolio has consistently outperformed Standard & Poor’s.” --The Detroit News


“The Fool is funny and flip, while containing solid information and advice for individual investors.” --The Washington Post”


“Humorous and savvy.” –Walter Mossberg, The Wall Street Journal”




David Gardner


- Graduated as a Morehead Scholar from the University of North Carolina at Chapel Hill. He married another one (very Foolish), and at last count they had two increasingly Foolish children.

Tom Gardner


- A graduate of Brown University, passes his time answering e-mail at Fool global HQ, watching foreign films, and playing what he calls a mean game of Ping-Pong. Fool HQ is in Alexandria, Virginia.


Published by Simon & Schuster


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Product Information


  • Title: You Have More Than You Think
  • Author: David and Tom Gardner
  • Format: Hardcover
  • ISBN: 0-684-84299-4
  • Publisher: Simon & Schuster
  • Pages: 294
  • Publication Date: 1998



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Sunday, January 9, 2011

Free to Be Me, by Betty Robison


Free to Be Me by Betty Robison


A Journey through Fear to Freedom



Do you feel insecure, plain, or ordinary? Are you afraid to fail? Do you worry about “rocking the boat” in relationships—and losing those you love? Do you think you have to “be good” for God to love you? Has your passion for life dimmed?


You’re Not Alone.


Free to Be Me is her story—of how a shy girl from Texas moved from insecurity to true freedom when she discovered that God loves us and accepts us just as we are right now. And not only that: God longs to show us how to break out of our individual prisons of negative thoughts, past behaviors, and distructive patterns. For only then can we be fully free—to be the unique person He’s created each of us to be.


“You will be deeply touched by her testimony of liberty from fear and insecurity. She is the real thing.”
-- Beth Moore


BETTY ROBISON


- Is the cohost, with her husband James Robison, of the inspirational television talk show ”Life Today,” which reaches more than 100 million households in North America, Europe, and Australia. The Robisons also founded LIFE Outreach International, a worldwide ministry that helps to feed nearly 300,000 children in Africa alone. The Robisons live in Texas and are the parents of three and grandparents of many.




Published by Tyndale House Publishers



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Product Information


  • Title: Free to Be Me
  • Author: Betty Robison
  • Format: Paperback
  • ISBN: 0-671-75545-5
  • Publisher: Tyndale House Publishers
  • Pages: 194
  • Publication Date: 2003


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Saturday, January 8, 2011

Principle-Centered Leadership by Stephen R. Covey



Principle-Centered Leadership by Stephen R. Covey



The Eternal Drive for Excellence


No matter what level of success we have achieved, none of us can be content to stay where we are. Within all of us lies an innate desire for progress in every aspect of our lives. In order to harness an utilize this internal drive in ourselves and those around us, we must learn to center our lives according to a set of certain basic principles.


Stephen R Covey, author of the runaway bestseller ”The 7 Habits of Highly Effective People,” tells us how to apply these principles to the problems we face every day—and how to meet the goals of all strong business leaders: quality, productivity, profitability and win-win relationships. According to covey, ineffective people try to manage their time around priorities, often losing sight of the fundamental character and skill development necessary for effective leadership. Here he draws on 25 years of consulting and teaching to provide new methods and practices that will improve our managerial, interpersonal and organizational lives.


Using the same insightful and sensitive style that made ”The 7 Habits of Highly Effective People” a #1 national audio bestseller, ”Principle-Centered Leadership” provides the keys to life-long learning—each one unlocking the doors to personal fulfillment and professional success.





Stephen R. Covey is Chairman of the Covey Leadership Center -


- as well as the nonprofit Institute for Principle-Centered Leadership. Covey holds an M.B.A. from Harvard University and a Ph.D. from Brigham Young University. He lives in Provo, Utah.



Published by Simon & Schuster Audio
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Product Information



  • Title: Principle-Centered Leadership
  • Author: Stephen R. Covey
  • Format: The book on One Cassette
  • ISBN: 0-671-75545-5
  • Publisher: Simon & Schuster Audioworks
  • Running time: Approx. 90 minutes
  • Publication Date: 1992






Little Bits of Wisdom, Compiled by Josie Bissett





Little Bits of Wisdom Compiled by Josie Bissett



A Collection of Tips and Advice from Real Parents



The Cherished gift of Parenting Wisdom


Out of the mouths of real parents and grandparents come priceless tips for thriving and surviving the everyday adventures of raising your children. Here are the parenting gems that no “child expert” could provide without actually raising up at 2:30 A.M. with a colicky baby or trying to calm an irate child in the cereal aisle of the super market.


More than a thousand parents throughout the world have submitted their best insights or child-rearing ‘trick of the trade.” Some are tried-and-true family secrets, passed down from generation to generation. Others are as fresh and whimsical as a newborn baby. Each is the kind of heartfelt advice that every parent will use, treasure and remember.


Whether It’s your first or your fifth child, come with us now as we take a peek into the nurseries and playrooms of hundreds of parents as they share the insightful tidbits that help them raise a child in the way he/she should go. Real life tips and tricks!


A Treasury of Wise, Witty and Wonderful Tips for Parents!


  • Memory makers that last a lifetime

    • Clever cures for a colicky baby
    • Priceless tips for breast-feeding
    • No more sleepless nights
    • A grandparent’s greatest gift
    • What the world’s best Dads know
    • Great insight for great in-laws
    • Survival tips for the terrible twos
    • Make your child’s room magical
    • Potty-trained by age 2!
    • Discovering infant sign language
    • Better, cheaper, healthier baby food
    • Can’t wait to eat their veggies!
    • Great family traditions, starting now
    • childhood folk remedies that really work
    • More than 200 priceless tips!


    Josie Bissett is well known for her role as
    Jane Mancini on FOX-TV’s “Melrose Place”


    The show ended a very successful seven year run in May of 1999. She has appeared on more than 40 magazine covers. She can currently be seen on ABC Family Channel's one-hour teen-pregnancy drama series "The Secret Life of the American Teenager." Josie plays the role of 'Kathleen Bowman.' Josie lives in Los Angeles with her husband, actor Rob Estes, and their family. Other books by Josie Bissett include ”Tickle Monster,” and ”Making Memories.”




    Published by COM–PEN–DI-UM Incorporated



    Product Information



    • Title: Little Bits of Wisdom

    • Author: Josie Bissett
    • Format: Hardcover
    • ISBN: 1-888387-40-8
    • Publisher: COM–PEN–DI-UM Incorporated
    • Number of Pages: 127
    • Publication Date: 2001



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  • Thursday, January 6, 2011

    The Road Ahead by Bill Gates of Microsoft


    The Road Ahead By Bill Gates


    Do I have to learn how to use a computer on the road ahead?




    Bill Gates' Road Ahead


    Take a look at The Road Ahead. We have all been bombarded by the seemingly endless hype about the information super highway and the coming age of technology. Now, Bill Gates – who built Microsoft in to one of the most successful companies in the world – gives us his vision of what the future holds for us. The Road Ahead is his bird’s-eye view of the undiscovered territory on the information highway – an authoritative, thought-provoking, and very readable travel guide for the journey.


    In this optimistic and refreshingly realistic book, Gates looks ahead to show how the emerging technologies of the digital age will transform all of our lives. As he has said, we are on the brink of a new revolution, and crossing a technology threshold that will forever change the way we buy, work, learn, and communicate with each other. In The Road Ahead, Gates takes us back to when he chose to drop out of Harvard to start his own software company in order to participate in the rise of the personal computer dh foresaw. Just as the personal computer revolutionized the way we work, the tools of the information age – which are, even now, becoming everyday reality – will transform the way we make choices about almost everything


    Bill Gates is Chairman and Chief Executive Officer
    of Microsoft Corporation.


    Led by the belief that personal computers would be on every desktop and in every home, he co-founded Microsoft in 1975. His enduring vision and goal of making software easier and more enjoyable for professional and lay people alike are central to Microsoft’s success and continue to shape the entire software industry. Born and raised in Seattle, Bill Gates and his wife, Melinda, still reside in Seattle.


    Published by VIKING a division of Penguin USA


    Product Information


    • Title: The Road Ahead
    • Author: Bill Gates
    • Format: Hardcover with Companion Interactive CD-ROM Included
    • ISBN: 0-670-77289-5
    • Publisher: VIKING
    • Number of Pages: 286
    • Publication Date: 1995



    The Beach House by Mary Alice Monroe



    The Beach House by best selling fiction author Mary Alice Monroe



    An unforgettable fiction novel from a best selling writer about finding your way home.



    Known for her moving characters and emotional honesty, Mary Alice Monroe brings readers a beautifully rendered story that explores the fragile yet enduring bond between mothers and daughters in this good fiction novel The Beach House.





    Caretta Rutledge thought she’d left her Southern roots and troubled family far behind.
    But an unusual request from her mother – coming just as her own life is spinning out of control- has Cara heading back to the scenic Low country of her childhood summers. Before long, the rhythms of the island open her heart in wonderful ways as she repairs the family beach house, becomes a bona fide “turtle lady” and renews old acquaintances long thought lost. But it is in reconnecting with her mother that she will learn life’s most precious lessons-truelove involves sacrifice, family is forever and the mistakes of the past can be forgiven.



    Mary Alice Monroe writes from her heart


    to the hearts of her readers. It is a quality of emotional honesty together with lyrical, descriptive passages that draws the audience to her books like “The Four Seasons”.
    -Charleston Post & Courier




    Published by MIRA Books




    Product Information



    • Title: The Beach House
    • Author: Mary Alice Monroe
    • Format: paperback
    • ISBN: 1-55166-899-8
    • Publisher: MIRA Books
    • Number of Pages: 407
    • Publication Date: 2002



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    Wednesday, January 5, 2011

    Travels with Charley, In Search of America

    Travels with Charley

    Travels With Charley
    In Search of America by John Steinbeck

    A National Bestseller and Winner of the Nobel Prize


    John Steinbeck’s Love Affair with America

    In 1960, when he was almost 60 years old, John Steinbeck set out to rediscover his native land. Accompanied only by a French poodle named Charley, he traveled the length and breadth of the United States. He outfought a hurricane in New York and drank cognac in Maine with a family of migrant farm workers. He renewed old acquaintances in California and attended a modern witches Sabbath in New Orleans. He saw things which stirred his anger and things which made him swell with pride.


    “PROFOUND, SYMPATHETIC, OFTEN ANGRY… AN HONEST MOVING BOOK BY ONE OF OUR GREAT WRITERS”

    - San Francisco Examiner

    “A reflective, loving, gentle book, filled with wisdom.”

    - OAKLAND TRIBUNE

    Books by John Steinbeck Cup of Gold, The Pastures of Heaven, To a God Unknown, Tortilla Flat, Of Mice and Men, The Red Pony, The Grapes of Wrath, East of Eden, Once There Was a War, The Winter of Our Discontent, and many more.

    - Published by Bantam Books 1962

    Tuesday, January 4, 2011

    Moneyball by Michael Lewis



    Moneyball, by Michael Lewis 5 CD Audio Book 2003



    The art of winning an unfair game.



    Read by the Author


    In Moneyball Michael Lewis tells the story of how the Oakland Athletics, a small undervalued sports club, finds talented athletes on a small budget, and manage to win more regular season games than expected.
    He explores the notion that professional baseball is becoming less of an athletic competition and more of a financial one. In 2002 the richest team, New York Yankees had a payroll of about 140 million dollars in contrast the Oakland A’s had about 47 million. Lewis tells the story of how talent scouts under the direction of Billy Beane, found a new way, the Harvard way, to find good players at bargain prices. Lewis in his entertaining style tells us about sabermetrics, the art of studying baseball data to find what looks like coal to be a diamond in the rough. Systematic scientific investigations of the sport lead the team to their bargains in talent. As the author states, “The story is about professional baseball and the people who play it. At its’ center is a man whose life was turned upside down by professional baseball, and who miraculously found a way to return the favor. Billy Beane”


    ”"One of the best baseball and baseball management books out....Deserves a place in the Baseball Hall of Fame."
    -Forbes


    Michael Lewis is an American author and financial journalist. His bestselling books include “The Big Short: Inside the Doomsday Machine”, “Home Game: An Accidental Guide to Fatherhood.” , “Panic”, “The Real Price of Everything: Rediscovering the Six Classics of Economics”, “The Blind Side: Evolution of a Game”, “Liar's Poker” and more. He is also an editor to Vanity Fair magazine.


    SkyMall, Inc.


    The Brand Bubble by John Gerzema and Ed Lebar

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    The Brand Bubble by John Gerzema and Ed Lebar



    The looming crisis in brand value and how to stop it


    Gerzema describes the decline in brand value, saying trust in brands had declined by almost 50%, product quality in brands had declined by almost 24%. John says consumers are walking away from many of the brands and focusing their utility on products that are truly creative, emotional, and fit their immediate needs. John describes the "new consumerism" and how power has shifted, in a positive direction, from the institution and the brand to the consumer. New cultural values and mindsets have sprung up as a result of the recession, and consumers are now more focused on product quality, value, and values. Gerzema goes on to give a few examples of brands that are doing well in recessionary times.


    ” The authors are Young & Rubicam consultants. It is their contention here that the coming bubble is in “the fundamental drivers of competitive advantage for most organizations: their brands." Are they overvalued? The authors say yes."

    - The Business Week Best Seller List

    SkyMall, Inc.

    “With consumers taking quality for granted and treating more products as commodities, companies are having a tougher time making their brands stand out. But has branding gotten fundamentally less rewarding, or do marketers just need a new approach? Ad executives Gerzema and Lebar offer lots of evidence of brand weakness, but they also point to Virgin and other “buzz” marks to show that consumers still reward “energetic” brands. To get that energy, they say, managers can ramp up product innovation (P&G’s Swiffer), instill a point of view (Vanguard’s investor-centrism), and produce videos and games that consumers can share (Smirnoff’s viral hip-hop party). The authors don’t rigorously distinguish their approach from traditional advice, but the book is a wake-up call for marketers who think more branding per se will save them."
    – John T. Landry of The Harvard Business Review



    John Gerzema and Ed Lebar of Young & Rubicam [a well known marketing consulting firm] write about how your company's future success depends on the value of your brand.





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    The Abolition of Man by C. S. Lewis


    The Abolition of Man by C. S. LEWIS



    Thirteenth Printing 1975 Macmillan Publishing Co.



    This modern classic paperback probes the role of education in mankind’s moral development.



    ”Sober analysis, keen wit, and logical reasoning…”
    - New York Times Book Review


    “A most penetrating discussion of the basic philosophy of education . . . wich should have been written long [, long] ago, if only it could have been read intelligently and accepted with the vitality and significance it deserved.”

    - The Review and Expositor



    C. S. Lewis was, until his death in 1963, professor of Medieval and Renaissance Literature at Cambridge University. He wrote more than thirty books, ranging from literary criticism to children’s stories, and among his best-known works are The Screwtape Letters, Miracles, and The Problem of Pain.

    - Macmillan Publishing Co., Inc.